Winners are grinners on Virgin Australia Flight 219 from Melbourne to Adelaide on Monday, October 24 with all middle seat passengers winning a Virgin cruise and all other passengers getting 10,000 Velocity Frequent Flyer points.
The giveaway was to celebrate the launch of the Middle Seat Lottery. Virgin Australia Group CEO Jayne Hrdlicka (below – middle seat) surprised an entire flight of unsuspecting travellers on VA219. Each guest seated in a middle seat would receive a Virgin Voyages sailing valued at up to US$5,999.
Virgin Australia ensured no one went home empty-handed, offering each aisle and window seat passenger 10,000 Velocity Points.
The middle-seat lottery is part of the airline’s Bring On Wonderful campaign, and in a world-first, the middle-seat lottery turns the least popular seat into maybe the most popular.
The middle seat, which has always struggled for popularity, will be transformed into the luckiest seat on the plane. More than $230,000 worth of prizes is up for grabs throughout the competition. Guests who either select or are assigned a middle seat when flying with Virgin Australia until Sunday 23 April 2023 are eligible.
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For each week of the competition, one winner will be randomly selected from guests who enter the Middle Seat Lottery, winning one of 26 prizes. Prizes up-for-grabs include:
- Platinum Velocity Frequent Flyer Status plus one million Points.
- A cruise in the Caribbean with Virgin Voyages, including return Premium Economy flights to the USA with United Airlines.
- A cruise in the Caribbean with Virgin Voyages, including return Premium Economy flights to the USA with United Airlines.
- Flights and tickets to your AFL team’s away games in 2023.
- Flights to Melbourne plus entry to the AFL ‘Before the Bounce’ pre-game lunch, AFL Grand Final seats, a pre-game boundary line experience, merchandise and entry to the AFL Grand Final after party.
- Flights and tickets to your AFL team’s away games in 2023.
- A helicopter pub crawl extravaganza, including return flights to Darwin
The full prize list can be viewed here.
How to enter the Middle Seat Lottery in three easy steps:
- Be a Velocity Frequent Flyer member, aged 18 years or older
- Fly in any middle seat on a Virgin Australia-operated domestic flight by Sunday 23 April 2023
- Open the Virgin Australia app and tap the Middle Seat Lottery tile to find your flight and enter your details.
Entrants must enter the competition within 48 hours of their flight’s scheduled departure time. Winners will be contacted via email after each week’s draw. Those who aren’t already Velocity Frequent Flyer members can join for free, here.
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