British Airways is putting on the Ritz for its First Class passengers significant changes to the onboard product and service as part of its £6.5bn investment for customers.
The new look and feel to take to the skies from March 31, will include new bedding, amenities, and menus that would not look out of place in a revered five-star British hotel.
The airline’s First customers “will be offered super-soft, sophisticated new male and female loungewear designed exclusively by the luxury British fashion brand, Temperley London,” says the airline.
The loungewear will be coupled with bespoke British Airways amenity bags, featuring Temperley’s “Star” design. The bags will be filled with products from No 1 British Skincare brand, ELEMIS, including products from the highly sought after ULTRA SMART PRO-COLLAGEN range. The amenity kit contains the essentials to cleanse, revive and hydrate.
Britsih Airways says its chefs have also designed new A La Carte menus that focus on fresh seasonal ingredients of British provenance. The new menus will be served on bone china crockery, designed exclusively for the airline by William Edwards. The new tableware will be accompanied by contemporary cutlery from Studio William.
The airline will also be introducing a new signature afternoon tea service, showcasing the great British tradition of high tea. The menu will include a selection of sandwiches, delicate pastries, and scones, as well as a wide range of tea infusions.
As part of the changes, British Airways is also investing in new Dartington glassware. Travelers will now be able to enjoy the airline’s fine wines and champagnes from sophisticated stemware, while soft drinks and spirits will be served from elegant cut-glass tumblers.
Carolina Martinoli, British Airways’ Director of Brand and Customer Experience, said: “As part of our £6.5bn investment for customers, we’re changing parts of the travel experience in our First cabin. Our teams of designers, chefs and customer service experts have carefully thought through the details we know matter most to our customers.
“In this, our centenary year, we’ve sought out some of the best British designers and manufacturers to work with to ensure traveling in First with British Airways is an unforgettable experience.”
And those wishing to relax and enjoy the 1,000 hours of programmes available on the in-flight entertainment channels, can do so through high performance headphones crafted by Meridian, the British Pioneers of High Resolution audio.
The airline is investing £6.5 billion for customers over five years, including new aircraft, new cabins, new catering, new lounges, WiFi, and new routes.