Qantas uses low fares, meals, and flexibility to lure passengers.
The Australian airline is offering unlimited flight changes for almost 12 months, discounted fares and upgraded service are part of a push to get Aussies flying again.
The airline launched the new initiatives with a one million seat airfare sale to 55 destinations with fares such as:
• Sydney-Byron Bay (Ballina) from A$99
• Launceston-Melbourne from A$99
• Adelaide-Melbourne from A$109
• Brisbane-Cairns from A$124
• Sydney-Hamilton Island from A$164
• Melbourne-Perth from A$204
Key to the strategy is unlimited changes until at least January 2022
Qantas Group chief customer officer, Stephanie Tully, said “to help manage the uncertainty, we’ve introduced the highest level of flexibility in the market so people can plan their next trip with confidence.”
“As the national carrier, we have an important role to play in helping the industry recover from COVID-19, and we know that given the right opportunity, people are keen to travel.
“By giving customers unlimited flight date changes for almost a year, we think it will encourage more people to book, helping to boost tourism which is so vital to local economies and businesses around the country.”
The Fly Flexible policy applies to all new domestic flight bookings for Qantas and QantasLink and Trans-Tasman services booked from today until at least the end of April.
The flight date can be changed to any available for sale at the time (up to 355 days in advance). Qantas will waive the change fee (a fare difference may apply).
Qantas is also making further improvements to in-flight food and beverage options for customers, in line with its premium full-service offering.
These include complimentary beer and wine for economy passengers available daily across domestic and regional flights.
Also, there are new hot meal options in economy, on major capital city routes and shorter routes from March.
Qantas has reopened the vast majority of its 35 Qantas Club and Business Lounges across Australia and its Chairman’s Lounges.