Greece’s Aegean Airlines has been given a crisp, modern look that still pays homage to its historic homeland thanks to a total brand overhaul by design gurus PriestmanGoode.
The London-based studio worked with the airline over the past year to design a new brand identity, livery and aircraft interiors as Aegean enters a new era with the delivery of its fleet of Airbus A320neos.
Three planes already sport the new color scheme, which is slated to enter service in mid-February. They are among 46 A320neo family jets ordered by Aegean.
The work spanned everything from logo design, livery, graphic items and digital products to cabin interiors, soft items, amenity kits and meal services.
The airline’s twin gull logo has been modernized to reference the brand’s heritage as well as the landscape and architecture of Greece more broadly.
The design company says the Aegean wordmark and twin gull symbol ”reflect the design heritage of Greece, with its classical forms, bold design and purity of symmetry”.
A core color palette of Aegean blue, silver-blue and white celebrates the colors of Greek skies and the vibrant blue of the Aegean Sea.
All-new cabin interiors for the A320neos aim to further reflect Greece’s cultural heritage with seat fabrics in business and economy classes featuring a stitch pattern inspired by the symmetry of Greek architecture.
Headrests feature the twin gull logo in stitch detail while carpets and cabin decor feature abstract patterns inspired by the Greek landscape.
Brand panels also display the gull logo in three dimensions.
PriestmanGoode director Luke Hawes described the rebranding as an ambitious project with one of the company’s quickest turnarounds.
“Working over approximately 12 months, we’ve worked together on a complete overhaul of AEGEAN, tying in with the airline’s new fleet of A320neo aircraft, and delivered an elegant, contemporary brand that encapsulates the airline’s values, ” he said.
Anthony Morgan, head of Brand at PriestmanGoode added: “This has been one of our most comprehensive branding projects to date. It has been truly rewarding working alongside AEGEAN to see how we can carry forward their brand heritage and design a new identity that will take the airline into the future as one of Europe’s most loved carriers.
“The world has changed immeasurably since the last iteration of the airline’s brand identity, and airlines now need to have a strong online presence. We have designed a distinct identity that can apply across both physical and digital touchpoints.”
The result, according to Aegean marketing director Marina Valvi, was a new brand identity that was respectful of the carrier’s much-loved existing identity while reflecting its vision for the future.
“We’re thrilled with the end result and are looking forward to rolling this out across all our products and services,’’ she said.