Regulator allows Virgins to hop into bed together

Steve Creedy

By Steve Creedy Fri Sep 13, 2019

Australia’s competition regulator is proposing to authorize for five years a request by Virgins Australia and Atlantic to work more closely together. The proposal had already received interim authorization in July but the Australian Competition and  Consumer Commission said Friday it planned to give it full green light. READ what we found in our widest ever road test of American Airlines economy class. The airlines want to cooperate on services between Australia and the UK/Ireland via mutual mid-points in Hong Kong, Los Angeles and “other future mutual connection points”. The Virgins had argued this would increase passenger numbers on its Hong Kong service and allow it to operate more sustainably against dominant players Cathay Pacific and Qantas. Although they share a common brand, the ACCC determined the carriers were separate businesses that do not operate overlapping services on any routes and were unlikely to do so in the future. It said it considered it was unlikely the proposal would result in any significant detriment to competition on existing or future routes between Australia and the UK/Ireland. “In authorizing this cooperation, we expect to see improvements to the carriers’ schedules and services to passengers,” ACCC commissioner Stephen Ridgeway said. The ACCC said the authorization would allow the two airlines to coordinate on a wide range of matters, such as jointly managing prices, inventory, and marketing strategies. This was not currently permitted in their existing arm’s length commercial codeshare and loyalty arrangements, it said. There were no objections to the proposal, which attracted submissions from Tourism Australia, Qantas and Air Mauritius.    

Have questions or want to share your thoughts?

Comments

No comments yet, be the first to write one.

Latest news and reviews

View more
Spirit Airlines faces imminent collapse as fuel prices soar
Airline News

Spirit Airlines faces imminent collapse as fuel prices soar

Apr 18, 2026

Dev Lunawat
The world's best economy class is getting even better
Airline News

The world's best economy class is getting even better

Apr 16, 2026

Sharon Petersen
flyadeal unveils its A330neo cabin configuration
Airline News

flyadeal unveils its A330neo cabin configuration

Apr 15, 2026

Josh Wood
Virgin Atlantic accelerates fleet-wide Starlink rollout
Airline News

Virgin Atlantic accelerates fleet-wide Starlink rollout

Apr 15, 2026

Josh Wood

Featured articles

View more
Air India 787 crash: new evidence seemingly clears pilots
Airline News

Air India 787 crash: new evidence seemingly clears pilots

Apr 13, 2026

Josh Wood
World's Best Airline Cabin Awards 2026
Airline News

World's Best Airline Cabin Awards 2026

Mar 18, 2026

Airline Ratings
World's Best Airlines for 2026 by Airline Ratings
Airline News

World's Best Airlines for 2026 by Airline Ratings

Mar 18, 2026

Airline Ratings
The world's best economy class is getting even better
Airline News

The world's best economy class is getting even better

Apr 16, 2026

Sharon Petersen