Delta signs deal for 2028 LA Olympics
By Steve Creedy Tue Mar 3, 2020
Delta Air Lines has become the inaugural founding partner of the 2028 Los Angeles Olympic and Paralympic Games in a $US400m deal that also involves NBCUniversal.
Delta was a sponsor of 1996 Atlanta and 2002 Salt Lake City games and signed the eight-year deal with LA 28, the 2028 games’ organizing committee, on its 95th anniversary on March 2.
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It replaces United Airlines which will continue to be the domestic sponsor through this year’s Tokyo games.
Delta will be the official airline of LA28 and Team USA from January 1, 2022, and the deal covers the Beijing 2022, Paris 2024, Milan Cortina 2026 and Los Angeles 2028 Games.
The airline will also help create the LA28 Volunteer Program, which will include more than 25,000 community and employee volunteers, and partner in the LA28 Sustainability Collective aimed at reducing the environmental impact of the Games.
Delta’s partnership includes a commitment to NBCUniversal over eight years, including multi-platform advertising within the coverage of four upcoming Olympic and Paralympic Games as well as a presence in the non-Olympic years.
“Delta is in the business of connecting people, and nothing brings the world together quite like the Olympic and Paralympic Games,” Delta chief executive Ed Bastian said in announcing the deal.
“The dreams and big ideas born in Los Angeles inspire us to imagine a better future. Partnering with LA28 is an investment in LA’s future and a commitment to work together to create a more connected, equitable and sustainable world.”
Delta is a major player in Los Angeles, where it has 170 daily flights to 70 destinations worldwide.
It is investing billions of dollars in the destination, including $US1.86 billion on its next-generation terminal at Los Angeles International Airport, the Delta Sky Way at LAX.
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