AirAsia Completes Relaunch With Super App In Indonesia
By Geoffrey Thomas Mon Nov 7, 2022
The AirAsia Super App has been officially launched in Asean’s largest populated country - Indonesia, marking a significant milestone for the region’s fastest-growing travel super app as it completes its Asean expansion plan in 2022, focusing on Bali as a key international tourist market.
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The launch of AirAsia Super App was officiated by the Head of Bali Transportation Bureau, I Gde Wayan Samsi Gunarta and the Chief Commercial Officer of AirAsia Super App, Tan Mai Yin at a press conference in Kuta. Also joined virtually at the event was Amanda Woo, Chief Executive Officer of AirAsia Super App.
The AirAsia Super App, a digital venture of Capital A (formerly known as AirAsia Group) was launched in Malaysia back in October 2020, and subsequently in Thailand and the Philippines, in February and April this year respectively. Its entry into the Indonesian market is expected to disrupt the local super app space as it is the only one offering a fully integrated travel booking experience on one convenient platform.
Commenting on this significant milestone, Amanda Woo, CEO of AirAsia Super App said, “We are excited to finally launch here in Indonesia, as this market holds such strong growth potential. It might seem like a Herculean task to break through the existing local super app space which is dominated by a few key players, but we have a unique proposition in terms of what we are offering, and a different approach on how we will penetrate the Indonesian market.
"No other super apps out there can truly say they are a travel super app and provide their users with a seamless end-to-end experience incorporating both the travel and lifestyle segments together in one platform. We are also the only travel super app platform that owns an airline, enabling us to leverage on the strong travel segment and customer base, hence our focus on growing our presence in key holiday destinations such as Bali first.
With an integrated Online Travel Agent (OTA) platform on the app where users are able to book flights from over 700 global carriers and stay at over 700,000 hotels worldwide, complemented by a ride-hailing service, the AirAsia Super App provides a seamless end-to-end booking experience for all users. Aside from that, users are able to enjoy services such as online duty-free shopping on the platform, with options for purchases to be delivered straight to their seats inflight on AirAsia flights, or picked up at any participating airport.
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