Bonza, Australia’s new low fare airline has thrown out the rule book with its uniforms for cabin crew.
The ‘wear it your way’ range, featuring Australian aviation’s first-ever on-trend white custom sneakers and cotton t-shirts, allows Bonza legends to let their individual personalities shine with various ‘mix and match options.
“Our brief was clear. Create a uniform that Bonza legends will wear with pride. We know airline uniforms are the land that time forgot and we wanted to change that with our partners at Total Image Group,” said Carly Povey, Chief Commercial Officer at Bonza.
The looks include tailored shorts which can be worn with the white cotton t-shirt and blazer which features purple trim and the Bonza values stitched inside on the lining. There’s also a pant option, shirt dress and sleeveless coat. Accessories include a Bonza thumbs up pin, branded custom socks and a purple scarf that can be worn as a hair, neck or pocket accessory.
Pilots uniforms feature a white button-up shirt, tailored pants and charcoal blazer with silver stripes. Pilot uniforms are not exempt from a bit of Bonza personality with the addition of purple lining in the blazer, inside of the shirt collar and on-shirt logo. In a break of tradition, there’s no pilot hat. Everyone agreed it was better to pass that saving to our customers.
Total Image Group Head Designer and CEO, Pamela Jabbour said: “My goal was for the uniforms to reflect the excitement and optimism that Bonza brings to Aussie travellers. They’re ditching the rule book in every way and the uniforms are no exception. Instead of pantyhose, polyester shirts, black high heels and traditional embroidery – we have created a uniform that reflects current trends and that legends will wear with pride.”
Total Image Group are working with Bonza to extend the range to include crew sunglasses. “We intend to offer additional options to legends and to be the first airline to offer a sunnies subsidy, should crew wish to purchase Australian made sunglasses that will be made from recycled materials,” said Povey.
