By Sharon Petersen
Published Thu Jun 6, 2024
Turkish Airlines, the airline flying to more countries than any other, unveiled its sustainability brand "Tomorrow On-Board" on June 5, World Environment Day, with a special event at Istanbul Airport. The event featured a display of sustainable in-flight products and services, and an exhibition of items made from repurposed aircraft parts.
The national flag carrier’s "Tomorrow On-Board" brand represents its future goals and comprehensive vision for sustainability, targeting passengers and investors as part of its corporate culture. Key objectives of "Tomorrow On-Board" include enhancing the brand image, delivering a unified message and visual framework for all sustainability statements, systematically communicating sustainability activities to investors, and engaging passengers in sustainability initiatives. This brand will guide all of the company's sustainability practices and communication efforts.
READ: TURKISH AIRLINES: NOW RATED SEVEN STARS
Chief Investment & Strategy Officer of Turkish Airlines, Mr. Levent Konukcu, commented on the launch: “The Tomorrow On-Board initiative embodies our commitment to reducing our environmental impact and enhancing sustainability practices across all of our operations to leave a better world for future generations. Through this platform, we emphasize our dedication to offering transparent information and data, ensuring that our sustainability efforts are consistently clear and easily accessible to all stakeholders.”
To honor the launch, an exhibition titled “41.2607° North and 28.7424° East” is showcasing a curated selection of artworks at Istanbul Airport for two weeks. The exhibition includes paintings, sculptures, and installations by four different artists, created from items such as parts from a decommissioned aircraft, flight crew uniforms, cabin carpets, and seat fabrics, all emphasizing the goal of a better world.
To learn more about "Tomorrow On-Board,” visit here.
About Turkish Airlines:
Established in 1933 with a fleet of five aircraft, Star Alliance member Turkish Airlines now operates a fleet of 456 aircraft (passenger and cargo), flying to 346 destinations worldwide, including 293 international and 53 domestic destinations in 130 countries. For more information, visit Turkish Airlines' official website
About Star Alliance:
The Star Alliance network, established in 1997 as the first truly global airline alliance, focuses on global reach, worldwide recognition, and seamless service. It includes member airlines such as Aegean Airlines, Air Canada, Air China, and others. The network offers more than 10,000 daily flights to almost 1,200 airports in 184 countries.
Have questions or want to share your thoughts?
Get In Touch
