Virgin Australia has launched a new marketing campaign to lure passengers as Australia’s two largest states – NSW and Victoria – come out of lockdown.
At the heart of the campaign is the airline’s award-winning service, which is highlighted through a young family on a summer holiday.
Virgin Australia Group Chief Marketing Officer, Libby Minogue said the campaign perfectly showcases Virgin Australia’s award-winning customer service and unique flair, as the airline expands its flight network across Australia and internationally.
“Over the years our team members have won multiple customer service awards, including Airline Ratings ‘Best Cabin Crew’ in 2021. The campaign beautifully harnesses the passion and dedication we have to our guests and the incredible service they experience every time they fly with us,” said Ms Minogue.
“Since September, we have launched 12 new return services throughout Australia and we are scheduled to resume flights to Fiji in December, followed by Bali and New Zealand. We know this campaign will remind Australians why they should book with Virgin Australia, which will be so important as the country begins to travel again.
“We’re an airline that knows how to bring joy to flying, offering customers great value fares to even more destinations, along with world-class service, irrespective of where they are seated,” she said.
Virgin Australia has partnered with The Precinct to create the campaign.
The Precinct Creative Director, Michelle Galluzzo said the campaign which features Virgin Australia team members is perfectly timed as Australians begin to plan their next holiday.
“With the highly anticipated holiday season approaching, this campaign is a friendly reminder of Virgin Australia’s playful attitude and great service. It’s fun, relatable and an exciting time to show what they do best.”
The campaign coincides with the launch of Virgin Australia ‘Yay for holidays’ sale today, where travellers can experience the famous Virgin Australia service and flair from as low as A$49 one-way in Economy.
The sale runs until midnight AEST November 1, 2021, with sale fares available to 28 destinations around Australia and abroad, including Fiji, Bali and Queenstown.