Singapore Airlines launches new campaign to lure passengers

Singapore Airlines has launched its new brand campaign, titled We Look Forward to Seeing You in the Air Again to win over the hearts, minds, and wallets of passengers. The campaign kicks off with a 30-second video, which follows a group of travelers at various stages of the trip from their home to the aircraft. https://www.youtube.com/watch?v=YEc3iP9KN74 Ms. Lau Hui Ling, General Manager Brand, and Marketing, Singapore Airlines said: “There is understandable excitement about the long-awaited reopening of international borders, and many of our customers have eagerly begun to make travel plans once again. READ: Qatar Airways get the green light for UK flights READ: Frequent flyer jackpot sees biggest ever release of Qantas award seats READ: Bonza’s Kazakh roots underscore business plan "We understand that during this time, some may still be concerned about the in-flight and on-ground experience. "With this video, we hope to reassure our customers that their well-being is our utmost priority and that we significantly enhanced the travel journey with their comfort in mind. We can’t wait to welcome our customers back on board!”