The latest Qantas safety video features Australians sharing the Aussie spirit with locals in some of the airline’s global destinations and wraps up at Perth’s Cottesloe Beachwith Qantas superjumbo pilot Michael Armessen.
Set to a modern take on the anthemic I Still Call Australia Home, the video starts with a frequent Australian rite of passage as a young woman says farewell to her family at Melbourne Airport.
The video features cricket on a rooftop in Tokyo, riding a taxi in New York, indulging in a “Tim Tam Slam” in Johannesburg and barracking for the Wallabies in the heart of All Black’s territory in Auckland.
Delivering the safety message are 20 Australians who are living in or visiting the various destinations.
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Qantas International chief executive Alison Webster said the airline’s safety video was a creative way to share the spirit of Australia with millions of customers every year.
“The primary purpose of these videos is to communicate an important safety message, and we know from our previous efforts that beautiful locations with a touch of humour is a great way to get people’s attention each time they fly,” she said.
“This video lets us show off some of the amazing places you can travel on our network, and acts as a quick induction on Australian culture for visitors overseas about to fly here on a Qantas aircraft.
“We use real people, rather than actors, in our safety videos because it creates a sense of authenticity that’s very Australian in itself.”
Qantas worked with international and Australian state tourism organisations to make the video over five weeks.
It will begin screening across the airline’s network from April.
