The Beauty of Safety
By Tue Feb 11, 2014
Air New Zealand has unveiled what it calls the world’s most beautiful safety demonstration video. The video was Filmed in the picturesque Cook Islands in collaboration with Sports Illustrated’s iconic Swimsuit franchise on the eve of its 50th anniversary.
Chrissy Teigen, Ariel Meredith, Hannah Davis and Jessica Gomes all star while one of the original supermodels and three time Sports Illustrated cover girl, Christie Brinkley, makes a cameo appearance.
“The behind the scenes video has generated much conversation around the world about our brand and the Cook Islands as a destination since it was released last week. It’s exciting for us to release the full video today and we hope it will encourage many viewers to consider a trip to the Cook Islands,” said Jodi Williams, Air New Zealand Head of Global Brand Development.
Sports Illustrated Swimsuit Editor MJ Day says Safety in Paradise is an exciting component of the magazine’s 50th anniversary celebrations.
"Our partnership with Air New Zealand is brilliant in every way. We were able to create a raucous safety video in the true spirit of SI Swimsuit and our Kiwi friends," said Ms Day.
The Cook Islands is a key Pacific Island destination for Air New Zealand. The airline has operated flights there for more than 40 years and in 2013 alone carried almost 200,000 people to the island paradise from Auckland, Sydney and Los Angeles.
To celebrate the launch of Safety in Paradise Air New Zealand is giving online viewers the chance to win one of five trips for two to the Cook Islands.
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