Pegasus Airlines is a Turkish low-cost carrier headquartered in Istanbul, operating in the competitive budget travel market. Since its establishment in the early 1990s, the airline has followed a consistent path of expansion, facilitated by the liberalization of air travel in Turkey and the growing demand for affordable flight options. Initially launched as a charter airline with services primarily to cater for holiday destinations, Pegasus transitioned to scheduled services as it capitalized on Turkey’s strategic location straddling Europe and Asia. This strategy allowed the airline to expand its reach significantly, not just domestically but also into various international markets. The airline boasts a modern and efficient fleet, reflective of its low-cost business model which emphasizes cost efficiency and environmental consciousness. The fleet is regularly updated with modern aircraft that are equipped with the latest aviation technology, ensuring safety and a reduced ecological footprint. This modernization of the fleet supports Pegasus Airlines' objective to provide not only cost-effective but also environmentally friendlier travel solutions. The airline's focus on fleet efficiency is also part of its broader strategy to enhance overall passenger experience, ensuring reliability and punctuality of flights, which are critical for maintaining customer satisfaction in the highly competitive low-cost market. Pegasus Airlines offers a range of services aimed at enhancing passenger convenience and affordability. It follows a typical low-cost carrier model where basic fares remain low while passengers can opt for additional paid services based on their personal requirements. This includes choices in seat selection, luggage allowances, and on-board catering, allowing customers to customize their travel experience. Furthermore, the airline has leveraged digital technology effectively, with robust online and mobile platforms that facilitate easy booking, check-in, and a suite of other convenient digital services designed to make the travel experience smoother for its users. This approach not only aligns with global trends towards increased digitalization but also enhances operational efficiency and customer service.