Air Busan, a notable airline based in South Korea, was established as a subsidiary of a larger flagship carrier to serve as a low-cost regional alternative. The airline began operations aiming to provide affordable and accessible air travel, primarily focusing on short-haul domestic and international routes. Its founding was a strategic move to cater to the growing demand for budget-friendly travel options in Asia. Throughout its history, Air Busan has continually expanded its network, focusing on enhancing connectivity between key cities within South Korea and select international destinations. This growth reflects the airline's commitment to making air travel more accessible to a broader audience. The fleet of Air Busan is tailored to meet the specific needs of its short to medium-haul route structure. The aircraft are configured to maximize passenger capacity while ensuring comfort, reflecting the airline’s low-cost strategy without compromising on passenger experience. The choice of aircraft is driven by considerations of fuel efficiency, maintenance costs, and the ability to operate in various airport environments within its network. In adapting to the modern needs of travel, Air Busan makes strategic decisions regarding fleet updates and maintenance, ensuring safety and sustainability which are paramount in its operations. In terms of services, Air Busan differentiates itself by offering competitive pricing combined with satisfactory service quality. The airline provides a range of options allowing passengers to customize their travel experience according to their budget and preferences, which includes selections of seating and onboard services. Frequent promotions and partnerships are part of its marketing approach to remain competitive in the low-cost market segment. Moreover, Air Busan places a strong emphasis on customer service, both on the ground and during flight, striving to maintain a positive relationship with its passengers through attentive service and efficient handling of customer needs.