British Airways review by David Schlosser

As a British Airways Gold member and frequent flyer, I’ve unfortunately grown accustomed to consistent delays, unclean onboard bathrooms, unreliable customer service, and frequent issues with both the app and website. In the past, the loyalty scheme helped make these issues more tolerable, but since the changes implemented this year (2025), even that incentive has disappeared. Seven months ago, I was downgraded from business to economy class and am still fighting for reimbursement. The customer service process is unnecessarily manual and frustrating, leading to long waits on hold to speak with inexperienced representatives—when the phone system doesn’t simply hang up with a message: “Sorry, we are busy, please call later.” Much of this could be solved with better automation, but improvements just aren’t happening. Every interaction with British Airways is now a source of frustration, even for elite members.