Virgin Australia opts for Betty's Burgers and Boost juice

12 April, 2022

3 min read

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Geoffrey Thomas

Geoffrey Thomas

12 April, 2022

Virgin Australia has new additions to its lounge offering, including the iconic Betty's Burgers. The burgers will be available in Virgin Australia lounges in Melbourne, Sydney and Brisbane from this Thursday. Menu items designed exclusively for Virgin Australia guests include a luxe Betty’s Truffle Cheeseburger and Betty’s Crispy Popcorn Chicken. READ: Australians face travel chaos over the holiday period. Betty’s menu items will be on offer for Lounge members for dinner on Thursday and Friday each week as part of the airline’s Lounge food and beverage menu offering. Virgin Australia has also revamped the in-flight buy onboard Economy menu, featuring a range of fresh juices and snacks as part of a new partnership with Boost Juice. Available from Wednesday, Boost will stock Virgin Australia flights nationally with a “Getaway” and “Tropical Landing” juice, as well as healthy snacks including Boost Chickpea Lime & Chilli Crisps and Boost’s Smoothie Bites bars in flavours Mornin’ Mango and Pineapple Berry Sunrise. The Boost Chickpea Crisps are exclusive to Virgin Australia flights and packaging for the Boost products has been designed with aviation at the forefront of the creative. Virgin Australia has also launched a new Kids’ Reverse Menu, where dessert is served before the main meal! Kids’ Reverse Menu can be purchased on board as part of a bundle package for $16 (+ $1 additional for a drink), and comes served on an interactive placemat with coloured pencils to keep the kids entertained. kids can choose a sweet snack, a cold drink (optional) and a sandwich or wrap, and eat them in whichever order they want. The idea is that in the air, the normal rules don’t apply! Virgin Australia Group Chief Customer & Digital Officer, Paul Jones said the new partnerships with Betty’s Burgers and Boost Juice are a game-changer for the Virgin Australia guest offering. “Betty’s Burgers and Boost Juice are such vibrant and energetic brands with an awesome range of products that Australians already love, and we are so proud to welcome them to the Virgin Australia family,” Mr Jones said. “We are incredibly focussed on delivering great experiences our guests love and these partnerships are a testament to the value and commitment Virgin Australia is bringing to every step of the journey. “From airfare pricing to rewards through Velocity Frequent Flyer, and great travel experiences in our lounges and onboard our flights, we are really turning the historic airline customer offering on its head to bring something new, fresh and vibrant to the market.  

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