Singapore Airlines launches network wide premium meal pre-order service

Singapore Airlines (SIA) has launched a new service enabling customers traveling in Suites, First Class and Business Class from anywhere in the airline’s global network to pre-order main courses from their flight’s menus. SIA is the first airline to roll out this bespoke service on all flights. There are also plans to extend it to Premium Economy Class in the near future. Following the soft launch in August for flights to and from North Asia, customers traveling in Suites, First Class and Business Class on any SIA flight can view the in-flight menu for their flight on www.singaporeair.com, and pre-order their main courses, ensuring their choice of meal. Read: World's best airlines for 2019 Customers may pre-select their meal choices anytime from three weeks before travel up to 24 hours before flight departure. The new service complements the existing Book the Cook programme, which enables customers in Suites, First Class, Business Class and Premium Economy Class on selected flights to pre-order main courses from a separate menu of up to 68 choices. SIA extended its Book the Cook service to Premium Economy Class when the new class of travel was introduced in 2015. “The response to our soft launch of the new meal pre-ordering service was very encouraging, and we are now pleased to offer it to all premium-class customers traveling across our global network,” said Mr Yeoh Phee Teik, Singapore Airlines’Senior Vice President Customer Experience. “The introduction of this new service is another of our industry firsts and demonstrates our commitment to the constant enhancement of our product and service offerings, and our increased focus on personalization for customers, both on the ground and in the air.”