Bonza has launched ‘Bonza Holidays’ to any of its 21 destinations - all of which are regional with the exception of Melbourne and Darwin.
The airline says the move is expected to bring additional economic benefit to all Bonza destinations and in SE Queensland alone is expected to bring an additional $190 million to the state economy.
The first phase of Bonza Holidays includes fully packaged flights and accommodation with optional travel insurance. A second phase will launch next year and include car hire, activities, attractions and tours in what will be a further boost to the domestic tourism market.
Bonza’s offering includes a 23kg checked bag, 8kg hand luggage and seat selection included in every package. The airline also offers a price match guarantee by refunding the difference if a customer finds the same holiday cheaper elsewhere within 24 hours of booking.
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Speaking from Daydream Island in the Whitsundays, Bonza’s Chief Commercial Officer Carly Povey says the launch of Bonza Holidays is a significant part of the airline’s long-term strategy to provide value across the travel experience and deliver long-term economic benefits for the regions.
“Bonza Holidays has always been part of our broader vision and follows the best practice of low-cost carriers internationally, many of whom the team have had the pleasure to work for. Every single destination on Bonza’s route map will be included as we continue to fulfil our mission of making it easier for Aussies to explore more of their own backyard without it costing a packet. By doing so, we will bring more economic benefit to the regions we fly to,” she said.
“Just like our all-Aussie menu has delivered opportunities for food and drink providers, most of whom are small to medium businesses, Bonza Holidays isn’t just about the big chains that travellers love to stay at, it is about choice for all and value whatever your budget, the team will seek to work with everyone from small family run accommodation business to holiday parks through to large hotel chains in a move that recognises the accommodation landscape in regional Australia.
“What you see on the app today is just the beginning. We’ll be adding more choices for where to stay in all 21 destinations and next year, we'll be calling on attractions and tour operators to package their experiences. The second phase will also include car hire which encourages regional dispersal as travellers explore more of their own backyard.”
Bonza Holidays is fully integrated into the low-cost carrier’s existing app which has been downloaded by more than 1.26 million Australians so far. After a competitive tender process, Bonza selected Melbourne-based travel-tech start-up Awai to deliver the package holiday strategy through its app.
“Our partnership with Awai will see two Aussie start-ups work together in revolutionising the way Australians view, book and enjoy package holidays. We were impressed with Awai’s tech capabilities and our shared vision to simplify planning and booking holidays for Aussie travellers. This partnership further cements Bonza’s commitment to technology and supporting local,” said Povey.
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