Singapore Airlines has joined trend to take in-flight safety videos outside the aircraft with a classy production made in conjunction with the city state’s tourism board.
The video takes viewers on a panoramic journey hosted by one of the airline’s trademark Singapore Girls across landmarks such as Boat Quay, The Intan Peranakan Home Museum, River Safari, Haji Lane, and Gardens by the Bay.
The move away from conventional aircraft-based safety videos led by Air New Zealand has become increasingly popular among airlines but this is a first for the Singaporean carrier.
“Our new safety video provides a more captivating way of effectively presenting safety information to our customers as compared to the more conventional approach that we have taken up to now, said Singapore Airlines senior vice president sales and marketing Campbell Wilson. “At the same time, it proudly showcases many familiar spots in our home base of Singapore to a global audience.”
The airline said new safety video is a result of a bilateral agreement signed between SIA and Singapore Tourism Board in June, 2017 “aimed at jointly promoting inbound travel to and through Singapore, and showcasing the city state to a global audience’’.
The partners will invest $S10 million over three years on joint marketing activities, event promotion campaigns and technology initiatives to make travel easier.
The new in-flight safety video will be screened on SIA flights from the end of the year.