VIRGIN AUSTRALIA WOOS THE ROOS

5
September 13, 2022
Virgin
Photos: Virgin Australia

Virgin Australia is out to woo the roos frequent flyers with its Switch-A-Roo campaign.

From today, Velocity Frequent Flyer, the loyalty program of Virgin Australia, is inviting Platinum and Gold (or above), frequent flyer members of competitor airlines, to apply for Velocity Gold Status under a new fast-track trial membership.* 

Potential members just need to submit a short application via the Switch-A-Roo campaign website by September 26, 2022, Gold members and above of competitor airline loyalty programs can apply to receive a 3-month Velocity Discover Gold Status trial membership.* Perks of the Velocity Gold membership include complimentary Lounge access, priority boarding, preferential seating, higher checked baggage allowances, and lucrative bonus Points when customers book and fly with Virgin Australia.*  

To retain the Velocity Gold membership for 12 months the new member is only required to book one eligible flight and earn 80 Status Credits during the 3-month Discover Gold trial membership.*  

Status Credits can also be maximised through Velocity’s unrivalled Family Pooling mechanism, making it easier for members to quickly climb the status ranks and start flashing their Velocity Platinum or Gold cards at Virgin Australia lounges, priority security and boarding queues. 

Wi-Fi return

Virgin Australia has also foreshadowed the introduction of high-speed in-flight Wi-Fi, which will gradually be installed on the majority of the airline’s fleet over the next 18 months, starting before the Christmas holiday break. 

The launch of in-flight Wi-Fi follows a survey of Virgin Australia customers which found one in three leisure guests, and almost half of Business Class guests said that Wi-Fi was important to them when travelling.  

The popular in-flight feature will be offered by Virgin Australia at high speed with the new and improved experience to be complimentary for the airline’s Business Class guests, as well as Beyond and Velocity Platinum members. A nominal fee to access Wi-Fi will be payable by all other guests. 

Velocity Frequent Flyer CEO, Nick Rohrlach said the airline had received a significant number of requests from members of other loyalty programs to switch to Velocity Frequent Flyer. 

“Virgin Australia is known for being playful, and the Switch-A-Roo campaign is a really great example of us putting our energetic spirit on show for well-travelled Australians who are looking to switch their loyalty to a modern and vibrant airline. 

“Since the July school holidays, we have been inundated with requests from customers of competitor airlines who want to move their loyalty to Virgin Australia, but don’t want to start from the bottom of the status ranks. The Switch-A-Roo campaign is a game changer for these members who can now almost immediately climb to Velocity Gold status by submitting a simple application on the Velocity website.  

Commenting on the launch of in-flight Wi-Fi, Virgin Australia Group Chief Customer and Digital Officer, Paul Jones said: “We are laser focussed on creating great travel experiences for our guests when they fly with Virgin Australia. We also listen to our guests, and overwhelming they told us that Wi-Fi was important to them, and so we’re really pleased to be bringing it back. Our guests value choice and having in-flight Wi-Fi will give them more flexibility on how they spend their time onboard,” he said. 

For more information about the Velocity Frequent Flyer Switch-A-Roo Discover Gold membership offer, visit, here.