Qantas has launched an engaging new in-flight safety video featuring some of Australia’s most stunning landscapes and locations.
The new video is an evolution of the Australian airlines 2016 safety video, which had more than 90 million views across Qantas’ in-flight and social media platforms.
The 2017 production features everyday Australians in unique destinations across every state and territory, ranging from the Victorian ski fields to sand surfing at Queensland’s Moreton Island and a wedding in Kings Park.
It also features several cameo appearances, including a Bangarra dance performance overlooking Botany Bay, the crew from “Wild Oats XI” showing off Sydney Harbour and designer Daniel Avakian on a Melbourne fashion runway.
The scenery in the video is spectacular, and the everyday Australians involved are in TV terminology – “great talent.’’
In fact, the only actors involved are for the Kings Park wedding scene are first-year students at the WA Academy of Performing Arts in Perth. The flower girl, however, is the daughter of the MC for this ceremony and they are a local Perth family.
Qantas chief executive Alan Joyce said the goal was to make the safety video engaging as well as informative.
“What we’ve found is that it’s a lot easier to grab people’s attention with something that’s interesting to watch,” Mr Joyce said.
“We know the combination of beautiful landscapes and laid-back Aussie charm cuts through. It’s also why this video doubles as a perfect tourism ad.
“Finding smart ways to reach new audiences is a priority for Qantas and the whole Australian tourism industry, and we’re looking forward to rolling the video out as part of our strategy to keep visitor numbers growing.
“We’re confident it’ll strike a chord with travellers from around the world, not to mention Australians thinking about holidaying at home,” Mr Joyce said
Qantas worked with Tourism Australia and state tourism organisations to make the film across a 12 day period.
The new 3-minute video will begin screening across Qantas domestic and international flights from 1 February with numerous versions to accommodate eleven different languages, as well as the varying aircraft types across the Qantas Group fleet.
