In perhaps the most exciting aviation news to come out of Asia Pacific this year, eight Low Cost Carriers (LCC), each a leader in the Asia Pacific market, today announced the formation of the world’s largest LCC alliance – the Value Alliance.
The Value Alliance airlines together covers a third of the earth and serves more than 160 destinations with a collective and young fleet of 176 aircraft across the Asia Pacific region.
The partner airlines include Cebu Pacific (including subsidiary Cebgo), Jeju Air, Nok Air, NokScoot, Scoot, Tigerair Singapore, Tigerair Australia and Vanilla Air.
Customers will be able to book the best-available airfares on flights from any of the airlines in a single transaction just as they do now for airlines so who are a part of global alliances such as Oneworld, Skyteam and Star. This means more destinations, more routing options and greater convenience for customers of each airline.
Unlike typical interline technologies, customers will also enjoy the full suite of ancillary choices they have come to appreciate from LCCs, such as picking your own seat, meal selection, variable baggage allowances and other inflight featuressuch as WiFi – across all partner airline sectors in a single itinerary.
Today's announcement means customers will be provided with never before seen value, connectivity and choice for low cost travel throughout Southeast Asia, North Asia and Australia.
Asia Pacific’s tourism industry is the largest in the world and with more than 500 million visitors expected to arrive in Asia Pacific by 2021, the new Value Alliance will connect travellers to more of the unique destinations they wish to explore that are typically found in secondary cities.
Scoot CEO Campbell Wilson said, “We are extremely excited by the opportunities this partnership presents to our guests. The Value Alliance partners are leaders in their respective territories, having forged loyal followings by providing value, service and commitment to their home markets. By working together we can offer our guests a wider choice of destinations and flights – at the most competitive airfares – all in one go.”
Lance Gokongwei, President and CEO of Cebu Pacific concluded, “All of our airline partners are champions in their local markets and well regarded for their value and service regionally and nationally. The Value Alliance is a clear example of how LCCs can accomplish more by working together than we could do individually.”
The Value Alliance and all its benefits are only possible thanks to new technology developed by Air Black Box (ABB). The UK based venture backed company specializes in cloud based airline passenger software platforms. ABB is the developer of the world’s first dedicated multi-carrier interlining and booking system giving airline the tools to connect its products to a partner airline's brand. This is the first time airlines can truly cross-merchandise their products while maintaining their brand integrity. The Value Alliance carriers are already using the revolutionary Air Connection Engineâ„ (ACE) to combine inventory and cooperate in a broader route network. Fpr more in formation visit www.airblackbox.com.
